Sencha：Bringing the “pinnacle of everyday life”—beloved by the Japanese—beyond matcha to the EU.

Now that “Matcha” has become widely loved around the world, we are bringing “Sencha”—the essence of Japanese tea culture and the most popular tea in Japan—to the EU and the rest of the world.

We carefully select and deliver Sencha from tea gardens in Kagoshima Prefecture, which are blessed with abundant natural beauty, a warm climate, and the bountiful gifts of the earth provided by the active volcano Sakurajima. Kagoshima, which boasts one of Japan’s highest tea production volumes, is characterized by the robust umami unique to its rich soil and the striking beauty of its deep green color.

Using Japan’s unique traditional production method—where freshly picked tea leaves are immediately steamed to lock in their flavor, then carefully rolled and dried—we bring the perfect harmony of the refreshing aroma of the earth that unfolds the moment hot water is poured, a pleasant astringency, and a deep “umami” directly from the tea fields of Kagoshima to dining tables across the EU.

This is “authentic tea that enriches everyday life,” born from Japan’s meticulous craftsmanship and Kagoshima’s magnificent terroir. We introduce the yet-to-be-discovered charm of sencha, tailored to the EU lifestyle, and open the door to a new tea culture.